EXPERIENCE
Blue Fountain Media, New York, NY April 2011 - Present
Online Marketing Strategist
New York Real Estate Institute, New York, NY March 2010 – March 2011
Marketing Manager
• Managed the school's digital presence, more than tripling the number of Twitter followers and doubling Facebook fans
• Developed a consistent, recognizable and memorable brand for the school
• Oversaw all transactional and promotional email communications, resulting in a significant increase in both open rate and click-through rate
• Put in place a system of generating leads and tracking sales across all online products and platforms
• Formed and maintained relationships with strategic partners within the real estate industry
• Expanded the business through new revenue-generating programs, events and product offerings
• Facilitated the launch of N2K.TV, a new website offering video tips for real estate
Euro Pacific Capital, New York, NY July 2009 – March 2010
Marketing Coordinator
• Created lead-generating marketing materials including special reports, newsletters and white papers, and oversaw distribution via the corporate web site, email blasts and advertisements
• Planned and executed seminars and book signings drawing up to 800 attendees, and facilitated the company's participation in trade shows and conferences
• Managed email communications including promotional email blasts, newsletters, event invitations, and more, from copy writing to design to distribution
• Created and maintained a large Google AdWords account
• Compiled a monthly marketing and sales analysis report from a variety of sources including Google Analytics
• Worked on a team to redesign and revamp the corporate web site
Consultant, New York, NY February 2009 – March 2011
• Newsletter marketing for Euro Pacific Precious Metals
• Public relations for "Women's Voices from the Muslim World: A Short-Film Festival"
• Online guerilla marketing, social media marketing and strategic partnerships for LoveCinema.com, a social network for film aficionados
• Advertising, event planning, trade show marketing, email marketing and cross promotional efforts for T3Live.com, a groundbreaking online community for traders
• Promotional event planning and execution for Velez Capital Management (drew 200+ traders)
• Print and online press kits for Arts to Grow
• Contests, promotions, email marketing, public relations, website copy writing and social media marketing for the launch of Maya Jewels' Eclipse Collection
Doubledown Media, New York, NY September 2007 – February 2009
Former publisher of Trader Monthly, Dealmaker, Corporate Leader, Private Air and The Cigar Report
Client Solutions Coordinator
• Managed the planning and execution of dozens of brand-building experiential marketing events drawing up to 1,000 attendees
• Developed and oversaw the production of marketing tools and collateral for five magazine brands and 10+ event brands
• Designed and implemented company-wide public relations campaigns
• Built strategic partnerships within the financial community to strengthen the awareness of Doubledown brands
Maya Jewels, New York, NY October 2005 – May 2007
Marketing Manager
• Developed and initialized implementation of a three-year business marketing plan for the company
• Designed, produced and distributed media kits, press releases, promotional emails, and direct mail pieces
• Prepared for and facilitated Maya Jewels’ participation in four international jewelry trade shows
EDUCATION
Fashion Institute of Technology
Bachelor’s degree, Advertising and Marketing Communications May 2008
Associates in Applied Sciences degree May 2006
Dean’s List
REFERENCES
"Adrienne and I worked together on the most important--and high-profile--events that Doubledown Media ever conducted.
Adrienne's work ethic, curiosity and enthusiasm made her invaluable me, as I hosted peer-to-peer roundtable meetings for Fortune 500 CEOs and the heads of the Private Equity industry. Adrienne took her work very seriously and approached each challenge with focus and enthusiasm--no matter how daunting or trivial the task. Her curiosity was outstanding--she solved her own problems, worked through impediments that might block her way and really took ownership of everything she did for me. And her enthusiasm--well, you've just got to meet this professional to understand how her spirit can enliven an entire team."
-Doug Weber, Associate Publisher at Doubledown Media
“It was such a pleasure working with Adrienne at Doubledown. While we didn't work in the same department, she brought a strong work ethic to the table and handled a lot more responsibility than someone her age is often given. She planned dozens of events for high-end professionals, worked the door with a clipboard and a smile at said events, executed tasks promptly and wrote exceptional press releases. Her enthusiasm is contagious, and she possesses a mature, professional manner beyond her years. Hire her!”-Chris Gillick, Associate Editor, Trader Monthly and Dealmaker, Doubledown Media
“I served on the faculty at FIT, and during my time there, I had the pleasure to work with Adrienne Waldo. In addition to her always positive attitude, I was struck particularly by her work ethic. Adrienne had no "sense of entitlement". She innately understood the importance of having pride in her work, and she always worked hard to achieve excellent results. I received nothing but glowing reports from the companies that had offered her internships. She combines a high level of maturity with a friendly, approachable personality, and is nothing but an asset for any business smart enough to hire her.”"I was bounced in between three different tables and finally dumped off on the pixie-like Adrienne Waldo - a petite, put together secret machine sort of gal..."